Finding new customers starts with choosing the right B2B prospecting tools. A good B2B prospecting tool helps you build targeted lists of prospects that you can then approach by phone, email, or LinkedIn. In this guide, we’ll cover the most popular B2B prospecting tools and explain how to use them effectively in your outreach strategy.
Lusha is a straightforward B2B prospecting tool that makes it easy to gather contact data. With its browser extension, you can instantly pull phone numbers and email addresses from LinkedIn profiles and company websites. This allows you to quickly build lists for calling campaigns or email outreach.
ZoomInfo is a powerful sales intelligence platform. With millions of company profiles, organizational structures, and technology insights, this B2B prospecting tool helps you identify the exact decision-makers you need. The data can be used for phone outreach as well as highly personalized email or LinkedIn campaigns.
Cognism is known for its data quality and GDPR compliance, making it especially valuable for European markets. This B2B prospecting tool ensures reliable connections by phone or email while staying compliant with regulations. You can easily export lists and use them in your LinkedIn outreach campaigns.
Hunter specializes in finding and verifying business email addresses. With bulk features, you can gather hundreds of contacts at once, making it perfect for email outreach at scale. As a B2B prospecting tool, Hunter is often the first step in building a list that you can later leverage for follow-up by phone or LinkedIn.
Skrapp is a lean and affordable B2B prospecting tool. It’s ideal for smaller teams that want to collect emails quickly and use them for outreach. The tool integrates smoothly with LinkedIn and company websites, making prospecting efficient and scalable.
Sales Navigator is LinkedIn’s own B2B prospecting tool. With advanced filters, lead lists, and CRM integrations, it helps you identify and track your target audience directly on LinkedIn. While outreach happens on the platform itself, the real value lies in finding the right prospects you can later call or email.
What all these B2B prospecting tools have in common is flexibility. They allow you to reach prospects through multiple channels: phone calls, personalized emails, or LinkedIn messages. The more touchpoints you create, the higher the chance of starting a meaningful conversation with your ideal customer.
Once you’ve built a list with a B2B prospecting tool, the real work begins: engaging your prospects. There are three main channels to consider:
Email remains one of the most effective ways to reach business prospects. With the right messaging, you can combine scalability with personalization. Just make sure you optimize for deliverability, timing, and relevance. For more, see our blog The Best Email Outreach Tools or compare Cold Email vs. LinkedIn Outreach to decide which channel fits your strategy best.
Despite digital alternatives, calling remains one of the most direct ways to build relationships. A prospect who has already seen your name in an email or LinkedIn message is more likely to pick up your call. Combining phone outreach with a B2B prospecting tool gives you the right contact data so you never start cold.
LinkedIn is the go-to channel for many sales teams. It allows you to connect not only through messages but also via posts, comments, and engagement. A personal message is the best first step—see our blog LinkedIn Cold Message Template for proven examples. Your LinkedIn Social Selling Index (SSI) also influences your results. Learn more in our blog LinkedIn Social Selling Index.
Manually managing lists from B2B prospecting tools can become time-consuming. That’s where automation makes the difference. With ReachBoost, you can upload CSV files directly from your prospecting tools and turn them into scalable, personalized LinkedIn campaigns. This transforms static lists into automated outreach sequences that save time while staying authentic. For a complete framework, check out our guide The Ultimate LinkedIn Outreach Strategy.
The right B2B prospecting tool empowers you to find, organize, and connect with the people who matter most. Whether you use email, phone, or LinkedIn, these tools give you the data and structure to scale your outreach without losing the personal touch. Combine them with smart automation and you’ll maximize your chances of turning prospects into customers.
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