The Story Behind ReachBoost

ReachBoost started with a frustration we experienced ourselves.

Before building the platform, we used LinkedIn automation for sales, recruitment and lead generation. The tools helped us automate individual tasks, but managing multiple accounts quickly became unnecessarily complicated.

Campaigns lived in separate workspaces. Important notifications were easily missed. Integrations were limited. And as the number of accounts increased, so did the amount of manual work required to manage everything.

Most platforms could automate LinkedIn.

Very few were built around the way agencies actually work.

We believed that could be done better.

It Started in an Attic

Like many software companies, ReachBoost started small.

Our first version was built in an attic in the Netherlands. We wrote code, tested campaigns and spoke with people who were already using LinkedIn to generate leads.

Those early conversations made one thing very clear: agencies did not simply need another outreach tool.

They needed a platform that could help them manage LinkedIn outreach across multiple clients without turning their operation into complete chaos.

That meant building more than a campaign builder.

Agencies needed one place to manage their accounts, campaigns, conversations, team members, integrations and client workspaces.

That became the foundation of ReachBoost.

‍

Built by Three Founders With Different Expertise

ReachBoost was founded by Sam, Justin and Ben.

Each founder brought a different set of skills to the company.

Sam

Sam’s background is in SaaS sales, recruitment and automation. His experience with outbound sales helps shape how campaigns, conversations and lead-generation workflows work inside ReachBoost.

Justin

Justin is responsible for the technical side of the platform. He turns agency feedback into reliable software and makes sure ReachBoost continues to improve as the number of accounts and campaigns grows.

Ben

Ben focuses on marketing, positioning and growth. He works closely with agencies to understand what they need and translates those insights into the way ReachBoost is positioned and developed.

Together, we combine product development, outbound sales and marketing expertise.

That allows us to look beyond individual software features and understand how LinkedIn automation fits into an agency’s complete operation.

Why We Decided to Focus on Agencies

In the beginning, ReachBoost was used by different types of customers, including founders, recruiters and sales teams.

But the more agencies we worked with, the clearer our direction became.

Agencies face challenges that individual users rarely experience.

They need to:

• Manage multiple clients and LinkedIn accounts
• Give team members the correct access
• Keep track of campaigns across different workspaces
• Respond to conversations generated for multiple clients
• Know when accounts become disconnected
• See when campaigns are running out of leads
• Connect LinkedIn to CRMs and other outbound tools
• Report results back to clients
• Scale without creating hours of additional operational work

Most LinkedIn automation tools treat every account as an individual subscription.

We wanted to build the platform around the agency instead.

That decision changed everything, from our pricing and dashboard to our integrations, support and product roadmap.

Building ReachBoost Together With Agencies

We do not believe the best software is built without speaking to the people who use it.

ReachBoost is developed together with agencies running real LinkedIn campaigns for real clients.

Their feedback directly influences what we build next.

Features such as the agency portal, unified inbox, automatic tasks, team permissions, APIs and webhooks exist because agencies told us where their biggest operational problems were.

This also means we do not only deliver software.

We help agencies migrate their existing campaigns, connect ReachBoost to their workflow and structure their LinkedIn operation more efficiently.

Our goal is not to hand over a login and leave customers to figure everything out themselves.

We want to help them get actual value from the platform.

From a Small Attic to a Growing Software Company

What started with three founders in an attic has grown into a software company with its own office, a growing platform and agencies using ReachBoost to manage LinkedIn outreach for their clients.

The platform has changed significantly since the first version.

ReachBoost now includes:

• A central portal for managing clients and LinkedIn accounts
• Flexible LinkedIn campaign sequences
• A unified inbox for conversations
• AI-powered lead classification
• Team roles and permissions
• Account health and safety controls
• APIs and webhooks for custom workflows
• Native integrations with other sales tools
• Personal support with setup and migration

But the reason we build ReachBoost has stayed the same.

We want to make LinkedIn automation easier to manage, safer to scale and more valuable for agencies.

Our Vision for the Future

We believe LinkedIn automation should become part of an agency’s complete outbound infrastructure.

It should not operate as another isolated tool that creates additional work.

Campaigns, conversations, lead statuses and results should connect directly with the systems an agency already uses.

That is why we continue investing in integrations, reporting, account management and automation across the entire agency workflow.

We also believe automation should support human conversations, not replace them.

The goal is not to send as many messages as possible. The goal is to create relevant conversations with the right people and make those conversations easier to manage at scale.

We Are Just Getting Started

ReachBoost has grown considerably since the first lines of code were written in that attic.

But we still work closely with our customers, listen to their feedback and build the platform around the problems they encounter every day.

We are not trying to become just another LinkedIn automation tool.

We are building the platform agencies use to manage LinkedIn for their clients.

And we are only getting started.